The Gulf Spill: BP Still Doesn’t Get It
In the CEO Afterlife
APRIL 26, 2012
The available avenues are advertising, the press, and social media. Early on, BP ran some print advertising reiterating its responsibility to learn from the spill and share findings to ensure that the tragedy never happens again. BP’s official press release page identifies 10 P.R. At Facebook and Twitter, we have a different story.
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