2011 Agility Cooper Human Resources 
Ask Atma
MAY 20, 2012
So the designer teaches everyone about UX/AI, the coders teach about their development methodology, the project managers teach about agile protocols, and the sales people describe what it is like in the field. Cooperation – willingness to collaborate. Rational capacity – ability to set aside emotional agendas. ISBN 0262133849.
Harvard Business Review
JANUARY 29, 2015
CEO Jeff Immelt declared in 2011 that GE needed to become a software and analytics company or risk seeing its hardware products become commodities as information-based competitors took over. Bill Ruh was selected in 2011. How would it integrate into the culture of the larger organization? The first step was to hire someone to run it.
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