2011 Agility Cooper Technology 
Ask Atma
MAY 20, 2012
So the designer teaches everyone about UX/AI, the coders teach about their development methodology, the project managers teach about agile protocols, and the sales people describe what it is like in the field. Cooperation – willingness to collaborate. Rational capacity – ability to set aside emotional agendas. ISBN 0262133849.
Harvard Business Review
JANUARY 29, 2015
CEO Jeff Immelt declared in 2011 that GE needed to become a software and analytics company or risk seeing its hardware products become commodities as information-based competitors took over. Bill Ruh was selected in 2011. “We hired a talent acquisition leader from the software industry, someone who really understood technology.
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