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The Importance of Testing in an E-marketing Campaign

Women on Business

There’s no such thing as too much tracking or analysis: those numbers are a goldmine of knowledge. Look at the number of prospects who buy (or become clients) from each email or campaign. How do their average orders vary? Is the sales cycle longer or shorter with different emails?

Marketing 162
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Building Your Brand “Buddy the Elf” Style – Part 1 :: Women on.

Women on Business

That means he’s open and eager to serve. How often does your company go the extra mile? Do you make it easy for your customer to do business with you?

Brand 215
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Why We Shouldn’t Worry About the Declining Number of Public Companies

Harvard Business Review

Further analysis confirms that this trend is not just due to acquisitions; the companies are delisted sooner even when the sample is constricted only to those delisted for financial troubles. Chief finance officers increasingly question the ability of a day trader to value a digital company.

IPO 10