Harvard Business Review

OCTOBER 2, 2014

So, a decade ago, marketing professor Florian von Wangenheim ( now at the ETH Zurich technical university in Switzerland) and his then-student Markus Wübben ( now an executive at a tech incubator in Berlin) set out, in Wangenheim’s words, to “convince companies to use these models.”. Customers Decision making Information & technology'

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Harvard Business Review

JANUARY 31, 2012

The idea that companies should only maximize shareholder value has had a stranglehold on the business world for decades. In the fourth calendar quarter of 2011, Christmas shoppers snapped up 15 million iPads and 37 million iPhone 4Ss. So am I suggesting companies pursue unprofitable paths? It's time to rethink this assumption.

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Harvard Business Review

DECEMBER 20, 2011

From relentless demand for resources to bamboo-like 9% growth to vicious competition for the technologies and industries of the future, China will be the big story for a long time. These drivers underpin a number of stories from 2011, but a few new themes came out as well. Was a year like 2011 likely ? China, China, and China.

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Supply Chain Apparel P&L Long-term 15

Harvard Business Review

SEPTEMBER 2, 2014

After a lengthy New York Times story , the company decided to adjust some of their controversial scheduling practices, eliminating “clopening” — when workers are required to close at night and re-open in the morning — and requiring at least a week’s notice of upcoming schedules.

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