How This Lingerie Store Boosted its Bottom Line, Despite the Downturn
Harvard Business Review
OCTOBER 3, 2012
Among its intimate apparel store peers — who are in the business of helping women find the perfect undergarments through a sometimes thrilling and at other times exasperating process — Journelle stands out. While women make up most of Journelle's customer base, the company makes an effort to make men feel important, too.
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