2011 Apparel Marketing Media 
Harvard Business Review
DECEMBER 20, 2011
These drivers underpin a number of stories from 2011, but a few new themes came out as well. Coca-Cola was not alone in facing increasing costs in 2011; one of my clients, Kimberly-Clark, took an earnings hit from record pulp prices. Was a year like 2011 possible in a world without climate change? Was a year like 2011 likely ?
Harvard Business Review
JANUARY 27, 2012
Powered by local, mobile, and social media, online retail is becoming something that no long-time, card-carrying NRF member might reasonably have anticipated. While GILT and its rivals sell across verticals (apparel, home, travel, kids, local), OKL deals in just one big one: home. But One Kings Lane (OKL) takes a different approach.
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