2011 Apparel Media Operations 
Harvard Business Review
DECEMBER 20, 2011
These drivers underpin a number of stories from 2011, but a few new themes came out as well. Coca-Cola was not alone in facing increasing costs in 2011; one of my clients, Kimberly-Clark, took an earnings hit from record pulp prices. Was a year like 2011 possible in a world without climate change? Was a year like 2011 likely ?
Harvard Business Review
JANUARY 31, 2014
A 2011 Nielsen Co. survey showed that as much as 40% of time watching TV is spent on such media multitasking activities, and it’s likely that this behavior has accelerated over the past three years. While many advertisers are rightly nervous about multitasking, there could be new opportunities to benefit from this trend.
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