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Top 10 Green Business Stories of 2011

Harvard Business Review

From relentless demand for resources to bamboo-like 9% growth to vicious competition for the technologies and industries of the future, China will be the big story for a long time. These drivers underpin a number of stories from 2011, but a few new themes came out as well. Was a year like 2011 likely ? China, China, and China.

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Research Shows Which TV Ads Are Likely to Make Multitaskers Buy

Harvard Business Review

A 2011 Nielsen Co. survey showed that as much as 40% of time watching TV is spent on such media multitasking activities, and it’s likely that this behavior has accelerated over the past three years. Advertising Sales Technology' We also focused on five industries that represented $4.2 billion in U.S.