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Sustainability in Financial Services Is Not About Being Green

Harvard Business Review

Not surprisingly, as Jean Rogers, the Executive Director of the Sustainability Accounting Standards Board (SASB), points out in a Greenbiz blog , "It''s no surprise that banks and financial sectors are the institutions least trusted by U.S. Trust reached an all-time low of 24 percent in 2011, down from 69 percent in 2008.".