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Sustainability in Financial Services Is Not About Being Green

Harvard Business Review

The next time we hear about a bank or insurance company''s "green program" — like using energy efficient light bulbs or operating out of a LEED Platinum building — we''ll either scream or throw up. Trust reached an all-time low of 24 percent in 2011, down from 69 percent in 2008.". Don''t get us wrong.

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Top 10 Green Business Stories of 2011

Harvard Business Review

These drivers underpin a number of stories from 2011, but a few new themes came out as well. Coca-Cola was not alone in facing increasing costs in 2011; one of my clients, Kimberly-Clark, took an earnings hit from record pulp prices. The best analysis of the resource scarcity mega-trend came from asset manager Jeremy Grantham.