Sustainability in Financial Services Is Not About Being Green
Harvard Business Review
MAY 15, 2013
The next time we hear about a bank or insurance company''s "green program" — like using energy efficient light bulbs or operating out of a LEED Platinum building — we''ll either scream or throw up. Trust reached an all-time low of 24 percent in 2011, down from 69 percent in 2008.". Don''t get us wrong.
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