Pricing Strategy: Pricking the Veil of Value Exchange
Strategy Driven
MARCH 30, 2011
Unit pricing, two-part pricing, complementary pricing, versioning, bundling, subscriptions, and yield management are all different price structures. Smith is the founder and Managing Principal of Wiglaf Pricing and an Adjunct Professor of marketing and economics at DePaul University. Copyright 2007-2011 by StrategyDriven, Inc.
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