2011 B2B Company Retail 
Harvard Business Review
DECEMBER 14, 2018
Companies increasingly use digital technologies to circumvent distributors and enter into direct relationships with their end-users. But they also risk alienating the longstanding partners that companies count on for their core business. As a result, many B2B companies remain stuck in a stalemate.
Harvard Business Review
FEBRUARY 17, 2012
Three and a half months after announcing a price increase in July 2011, Netflix had lost 800,000 customers and its stock nosedived from $291 to $75. These episodes show how difficult it is for companies to mess with pricing. With the economy on the rebound, chances are that your company will consider a price increase this year.
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Harvard Business Review
OCTOBER 21, 2013
The company already had a demo center outside London and a slick tradeshow setup to showcase how these work together in an effective system. A food company, for example, outfits vehicles with entire kitchens to demonstrate the most effective and creative ways to use its specialty food ingredients in food service operations.
Harvard Business Review
SEPTEMBER 21, 2011
Smartphone sales in 2011 are estimated to reach 468 million units, a 57% increase over 2010. While the idea of reaching out to consumers via smartphone apps is clearly not new, companies have been stubbornly hesitant to embrace app technologies. In those days, incumbent companies were stuck in preweb ways of thinking.
Harvard Business Review
MARCH 14, 2016
The term “unicorns,” coined, in 2013, by Aileen Lee, founder of Cowboy Ventures , is commonly used to identify venture-backed private companies valued at $1 billion or more. A complete list of unicorns is published by The Wall Street Journal; as of February 2016, it includes a total of 146 companies. Financed by VC firms.
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