2011 Books Finance Mauborgne 
Harvard Business Review
MARCH 23, 2012
But in thinking it through, I did eventually end up with a highly personal list I call " The Masters of Innovation " (which appears in my latest book ). Michael Mauboussin doesn't write about innovation, but his clear writing that blends finance, strategy, and psychology puts him on my list. Chan Kim , and Renee Mauborgne.
N2Growth Blog
OCTOBER 7, 2010
This was one of the longest human survival accounts in history and was later made into the book Miracle in the Andes and then into the movie Alive. Renee Mauborgne - Co-author of Blue Ocean Strategy , Renee offered great insights on creating demand, most particularly on creating consumer demand where little or none previously existed. .&#
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