2011 Brand Management Company Power 
In the CEO Afterlife
DECEMBER 31, 2011
So, with the help of WordPress analytics and content judgment, here’s my list of the top ’CEO Afterlife’ blogs of 2011. In this blog, I am not arguing against a clear definition of where a company is going and what sets it apart. You’re Not a Real Marketer until You Create a Brand [link].
N2Growth Blog
JANUARY 16, 2011
Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric. If not, then this post is for you.
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N2Growth Blog
APRIL 20, 2010
Unless you are a very large enterprise it is unlikely that you have the time, money, staffing, or external professional relationships to execute a brand management strategy such as the one outlined above. It's interesting to read about build a brand. Be very, very smart. I liked your post.
Strategy Driven
AUGUST 19, 2011
There are millions of companies in the world. Let me start with the first: Your Company Sucks: It’s Time to Declare War on Yourself by Mark Stevens. Let me start with the first: Your Company Sucks: It’s Time to Declare War on Yourself by Mark Stevens. Put bluntly – but – candidly—the company sucks.
Harvard Business Review
MARCH 29, 2012
billion , entrepreneurial companies with technology at their core have disrupted entire industries and threatened or eliminated incumbents. A 2011 IBM study of over 3,000 CIOs revealed that CIO-CEO alignment is stronger than ever, with traditional companies aggressively investing in technology innovation.
Strategy Driven
JUNE 10, 2011
How to Speak American : Building Brands in the New Heartland by Paul Jankowski. A brand strategist for more than 20 years, Paul Jankowski has created and executed consumer promotions for some of the world’s largest and most successful companies, including Pepsi, Ford, FedEx, and Beyonce. population. About the Author.
N2Growth Blog
JUNE 11, 2010
In today’s world no one wants to do business with a company that’s not connected, has no influence, isn’t engaged, and that doesn’t get it. As part of a company still trying to figure out what we bring to the table, these are some very salient ideas. It won’t do anything to help you, it will only hurt you.
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