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The Hard-Knock Valuation of Brand Equity Growth | In the CEO.

In the CEO Afterlife

The Hard-Knock Valuation of Brand Equity Growth. by John • October 11, 2011Branding , Leadership , Marketing , Strategy • 0 Comments. There’s not a Brand Manager that doesn’t want to build brand equity. So, why shouldn’t marketing investments in brand equity require the same accountability?

Brand 253
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The Essence of Strategy (Part 2) | In the CEO Afterlife

In the CEO Afterlife

The Essence of Strategy (Part 2). by John • October 30, 2011Human Resources , Leadership , Marketing , Strategy • 4 Comments. And yet, specificity and focus is the key to great strategy. In a strategy seminar I asked the leadership team to tell me what business they were in.

Strategy 234
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The Essence of Strategy | In the CEO Afterlife

In the CEO Afterlife

The Essence of Strategy (Part 1). by John • October 23, 2011Human Resources , Leadership , Marketing , Strategy • 4 Comments. I’ve always loved strategy. The irony is this: the best strategies are actually those that require sacrifice. These strategies tell you what not to do.

Strategy 250
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The Perfect Brand Slogan | In the CEO Afterlife

In the CEO Afterlife

The Perfect Brand Slogan. by John • May 23, 2011Branding , Marketing • 3 Comments. Most folks in the branding game will judge a proposed slogan or tag line by a defined set of objectives. In my day, I started with strategy. But the assessment didn’t end with strategy. In the CEO Afterlife.

Brand 196
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Carnival of Human Resources at HR Observations!

Sales Wolf Blog

SHRM - Society for Human Resource Managment Indispensible for the HR Professional! Podcasts With John Miller » May 13, 2010 Carnival of Human Resources at HR Observations! Michael Haberman is hosting the latest Carnival of Human Resources at the HR Observations blog.

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My Best Blogs of 2011

In the CEO Afterlife

I began blogging about leadership, strategy, marketing and life last February. So, with the help of WordPress analytics and content judgment, here’s my list of the top ’CEO Afterlife’ blogs of 2011. You’re Not a Real Marketer until You Create a Brand [link]. The Essence of Strategy [link].

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Carnival of Human Resources at the Talent Junction Blog!

Sales Wolf Blog

SHRM - Society for Human Resource Managment Indispensible for the HR Professional! Department of Labor Employment Standards Administration (ESA) - U.S.