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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

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Better to Give than to be Grateful :: Women on Business

Women on Business

So, in keeping in this spirit and following those much wiser than me, I offer to you today a holiday gift that I hope will help with your marketing in 2011. It is a tool that allows you to keep all of your marketing activities organized so you can implement systematically. Has Email Marketing Become Obsolete?

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A Guilty Conscience = A Great Hire??? :: Women on Business

Women on Business

By Maribeth Kuzmeski Are you looking to add new individuals to your team in 2011? Studies show that hiring guilt-prone employees is smart business! Behind Every Great Idea Lurks Many Critics Waiting to Make It a Bad One Post by Tanya Goodwin-Maslach, contributing Women On Business writer You. Believe it?

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Health, Wellness, and a Giveaway to WomenonBusiness Readers

Women on Business

Summer Giveaway from Women on Business Thanks to CSN for offering another giveaway to WomenonBusiness.com readers. 20 Best Marketing and Social Media Blogs by Women from Forbes Includes WomenOnBusiness.com Forbes.com published a list of the top 20 marketing and.

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Leadership Strategies: Are You a Davos Woman?

Women on Business

1 Comments 1 Women Entrepreneurs January 18th, 2011 at 5:42 pm Thanks for this post. Categories : Contests , Equality , Female Executives , Leadership Contact Sylvia Lafair, author of Dont Bring It To Work: Breaking the Family Patterns that Limit Success at sylvia@ceoptions.com.

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How are you doing on price? :: Women on Business

Women on Business

Since then, I have had more and more discussions with my clients about their pricing strategies and being squeezed in this market. In a lean economy, many sales and business development people feel obligated to discount their prices; at least, the discussion of price and where it fits in the sales strategy becomes more important than ever.

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WHY WOMEN'S NATURAL SOFTER SKILLS ARE COMING TO THE FORE IN BUSINESS

Women on Business

Facebook, Twitter, Linkedin are seeing huge surges in registration, as businesses realise this is where they need to be to compete in today’s market. So what are the main differences between standard marketing / advertising, and online Social Media? Our old ways of advertising were all very one way.