2011 Business Development Marketing Products 
Women on Business
JANUARY 17, 2011
The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.
Women on Business
JANUARY 15, 2011
Since then, I have had more and more discussions with my clients about their pricing strategies and being squeezed in this market. In a lean economy, many sales and business development people feel obligated to discount their prices; at least, the discussion of price and where it fits in the sales strategy becomes more important than ever.
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Women on Business
JANUARY 11, 2011
While most companies explain that they make great products, Apple is unique in that they begin by telling the consumer “ why ” they make their products. The way we challenge the status quo is by making our products beautifully designed, simple to use and user friendly. Sinek makes a case that it’s all about the messaging.
Women on Business
DECEMBER 7, 2010
We’re having a giveaway for a $75 gift certificate to any product (out of the millions of items available) from CSN Stores. Summer Giveaway from Women on Business Thanks to CSN for offering another giveaway to WomenonBusiness.com readers. I’m focusing on health and fitness, and to that end I’m inviting you to join me.
Women on Business
DECEMBER 21, 2010
So, in keeping in this spirit and following those much wiser than me, I offer to you today a holiday gift that I hope will help with your marketing in 2011. It is a tool that allows you to keep all of your marketing activities organized so you can implement systematically. Has Email Marketing Become Obsolete?
Women on Business
NOVEMBER 23, 2010
We assume that people automatically understand the value of our products and services when we introduce ourselves and hand out our business card. Don’t offer to give away too many free products or services. What product or service positions you best? Marketing – It’s Simple! 4. We give away too much.
Women on Business
JANUARY 17, 2011
They discussed profit and loss margins, product development and the like. I know them and I know they were feeling that first blush of intimidation that is often a core pattern in women in business. 1 Comments 1 Women Entrepreneurs January 18th, 2011 at 5:42 pm Thanks for this post.
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