2011 Business Model Objective Porter 
Harvard Business Review
FEBRUARY 14, 2012
"This business model is right for a company selling Purina Dog Chow, circa 1970.". Same business model architecture, two entirely different responses: obvious or unachievable. It's something that allows organizations to do things entirely differently — if we let it become the backbone of our business models.
Harvard Business Review
FEBRUARY 14, 2012
At the same time, as material consumption in emerging economies rises, we also face the fact that, as of the end of 2011, the Earth now contains seven billion people ; by 2050, that global population is projected to reach nine billion. Witness Chris Lazslo's work on sustainable value , and Michael Porter's theorizing about shared value.
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