2011, Business Objectives and Insurance

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2011

Business Objectives

Insurance

End-of-the-Year Tax Tips for Last Minute Savings

Women on Business

JANUARY 3, 2012

Many of the business owners we work with say they’re ready to get 2011 behind them. January 2012 beckons as business objectives glisten with potential revitalization and realignment. Execute the plan by year-end and many plans will allow contributions by you and your staff for 2011 for months into 2012.

Tips

Tips Finance Insurance Business Objectives

Coca-Cola's Marketing Shifts from Impressions to Expressions

Harvard Business Review

APRIL 27, 2011

Awareness is fine, but advocacy will take your business to the next level. (I I used to think that loyalty was the highest rung on the consumer pyramid until I became the CMO of Allstate Insurance. There, I saw clearly that so much business was driven through personal referrals and advocacy by individuals for their agent.).

Marketing

Marketing Content Brand Metrics

Leadership Digital

End-of-the-Year Tax Tips for Last Minute Savings

Coca-Cola's Marketing Shifts from Impressions to Expressions

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