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The Rainmaker Fab Five Blog Picks of the Week

Sales Wolf Blog

 Don't miss this great podcast where Wally and Wayne talk about ways to keep your team focused on key business objectives.  Don't miss this great podcast where Wally and Wayne talk about ways to keep your team focused on key business objectives.

Blog 157
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Complimentary Resource – Data Quality: A Survival Guide for Marketing

Strategy Driven

Surrounding the data and storage application are people, processes, standards, and technologies used to manage that data. This Guide from SAP Business Objects focuses on these concepts as they pertain to marketing, and particularly as they are supported by data quality functions inside of the broader EIM framework.

Quality 50
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3 Common Mistakes That Can Derail Your Team’s Predictive Analytics Efforts

Harvard Business Review

As fashionable as it is, “data science” is not a business objective or a learning objective in and of itself. ” It doesn’t necessarily refer to any particular technology, method, or value proposition. Predictive analytics isn’t a technology you simply buy and plug in.