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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
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Twitter Weekly Highlights for 2011-04-22

Tanveer Naseer

RT @ RedBaronUSA : Must-read post by everyone right now RT @ TanveerNaseer Why Grit is Key to Being Successful Leader/Staff [link] #career #success #. RT @ TheLeaderLab : Global Communication: Do similarities or differences matter more? How to Deal with Customers Who Are Stuck in the Past [link] # custserv #marketing #.

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Twitter Weekly Highlights for 2011-04-22

Tanveer Naseer

RT @ RedBaronUSA : Must-read post by everyone right now RT @ TanveerNaseer Why Grit is Key to Being Successful Leader/Staff [link] #career #success # The 5% Creativity Challenge [link] # innovation #productivity # RT @ greatleadership : The Keys to Authentic and Effective Leadership [link] # Thanks Joanne!

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What's Wrong With Your Life?

Rich Gee Group

There is a ‘must-see’ movie coming out in February 2011 called ‘I Am’, by director Tom Shadyac. and “What can we do about it? &# Yesterday, my post focused on your 2011 goals ( it’s right here ) and one of the questions was, “What sucked in 2011?&# Who can help you? To take action.

Licensing 287
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Old Brands. New Hands. Last Stands | In the CEO Afterlife

In the CEO Afterlife

by John • August 1, 2011 • Branding , Marketing • 0 Comments. I realize I’ve been around a long time whenever I reminisce about the brands I was associated with in my early career. Maxill apparently has plans to resuscitate Ipana as a “retro brand” in the professional dental market. Leadership.

Brand 170
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Be an Advocate for Yourself :: Women on Business

Women on Business

Mentoring is defined as career advice and guidance and sponsorship is advocacy. High performing women need to take control of their own career advancement. Communicate your intention to advance your career. Here’s the bottom line: you need to take control of your career. They need to advocate for an advocate or sponsor.

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Leadership Strategies: Are You a Davos Woman?

Women on Business

First some facts: Did you know that fewer than 3 percent of the Fortune Global 500 chief executives are women ? 1 Comments 1 Women Entrepreneurs January 18th, 2011 at 5:42 pm Thanks for this post. By Sylvia Lafair Picture yourself in Davos Switzerland at the annual gathering of the world’s rich and powerful.