Advice for Marketing Executives During Tough Times
Marshall Goldsmith
AUGUST 15, 2011
For example, you don't want the CEO and CFO coming to you and saying, "You never justify why we're spending so much money, so we're cutting your budget." To participate in the 2011 Thinkers 50, visit [link]. Think of how you can explain your activities and results using terms that resonate with them.
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