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It’s Time to Abolish the 70% Change Failure Rate Statistic

Change Starts Here

Interestingly, many people quote the 70% failure rate in John Kotter’s seminal HBR article, “Leading Change” from 1995, but the statistic just isn’t there. And notice the number is based on the opinion of executives, and not an actual study tracking projects over time to see if they actually achieved their goals.

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