Recommended Resources – An Interview with Paul Leinwand and Cesare Mainardi, authors of The Essential Advantage
Strategy Driven
MARCH 18, 2011
Copyright 2007-2011 by StrategyDriven, Inc. Additional Insights… An Interview with Paul Leinwand and Cesare Mainardi, authors of The Essential Advantage. It divested a number of personal care and confectionary lines (e.g., Schick razors and Trident) and acquired other products (e.g., Purell) consistent with its chosen way to play.
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