Remove 2011 Remove Chemicals Remove Ethics Remove Industry
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Building Your Brand “Buddy the Elf” Style – Part 1 :: Women on.

Women on Business

For others, adults, Buddy was a “chemically imbalanced” adult man who thinks and dresses like an elf running around through the streets of New York City. Is it a niche business catering to a specific industry? Buddy is a human raised by elves, therefore, does he fall into the “human” or “elf” category? Does it fill a need?

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Good Brands Gone Bad | In the CEO Afterlife

In the CEO Afterlife

by John • March 21, 2011 • Branding , Leadership , Marketing • 1 Comment. Unlike BP, who mismanaged an accident, Halliburton and Monsanto self-inflicted the ethical decline of their brand image over many years. The majority of Halliburton’s revenue is from the sale of products and services to the oil and gas industry.

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