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Building Your Brand “Buddy the Elf” Style – Part 1 :: Women on.

Women on Business

For others, adults, Buddy was a “chemically imbalanced” adult man who thinks and dresses like an elf running around through the streets of New York City. Buddy is a human raised by elves, therefore, does he fall into the “human” or “elf” category? For some, say children (most likely his primary target audience), Buddy is an elf.

Brand 215
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How to Know If a Spin-Off Will Succeed

Harvard Business Review

The outsiders provide new blood in support functions such as finance, legal, or administration. For example, after its spin-off from International Paper, Arizona Chemical drastically changed its market approach from a drive for volume to margin optimization. Does the business have an adequate financial structure?