How This Lingerie Store Boosted its Bottom Line, Despite the Downturn
Harvard Business Review
OCTOBER 3, 2012
Management set out to build the best customer experience possible by instituting a training program for sales staff and fully committing themselves to its implementation. The results are staggering: same-store sales are up 55% from the first half of 2011 to the same period in 2012. What we found was literally a blueprint for success.
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