The Brand Benefits of Places Like the Guinness Storehouse
Harvard Business Review
OCTOBER 20, 2015
This popularity has enabled Heineken to raise admission prices by more than 60 percent since 2009 and increase retail sales per capita by 100 percent from 2009 to 2014. The Coca-Cola Company has seen similar success with its World of Coca-Cola in Atlanta. The New Tools of Marketing. How leading companies connect with customers.
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