In the CEO Afterlife

AUGUST 9, 2011

Market(ing) Meltdown: Don’t Worry, Be Happy. by John • August 9, 2011 • Life , Marketing • 0 Comments. I’m going to admit at the outset that I’m not a stock market expert. In fact, I pay little attention to the daily moves of the market or the individual stocks in my portfolio. Human Resources.

Marketing 100

Marketing CEO Brand Human Resources 100

In the CEO Afterlife

SEPTEMBER 12, 2011

by John • September 12, 2011 • Human Resources , Leadership , Strategy • 4 Comments. Ever since the Tylenol tampering recall of 30 years ago, the performances of companies in crisis have come under public scrutiny. They live and breathe the company culture. They know how to communicate.

Crisis Management 268

Crisis Management Crisis CEO Management 268

In the CEO Afterlife

OCTOBER 23, 2011

by John • October 23, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. You’d think I’d get similar answers from the executives who work in the same company. People worry that strategy slows a company down and limits growth opportunities. October 24, 2011 at 12:57 am.

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Strategy CEO Human Resources Brand 250

In the CEO Afterlife

JULY 10, 2011

Green Company, Red Products, Black Ink. by John • July 10, 2011 • Leadership , Strategy • 0 Comments. And although our business leaders may have the “will” to transform their companies, the “way” is continually blocked by inefficiencies, higher costs and unacceptable returns on the investment in technology.

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CEO Productivity Products Company 112

In the CEO Afterlife

OCTOBER 11, 2011

by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. Marketers, who work for the likes of P&G or Unilever, periodically check brand awareness and brand attributes to measure progress. So, why shouldn’t marketing investments in brand equity require the same accountability?

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Brand CEO P&L Brand Management 253

In the CEO Afterlife

FEBRUARY 5, 2011

Brand Surgery – excerpts from my Marketing Magazine article. by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. The blemish is the abdication of strategic attention by the organization’s most senior marketing executives to the enhancement of brand equity.

Magazine 100

Magazine Brand Article Marketing 100

In the CEO Afterlife

OCTOBER 3, 2011

by John • October 3, 2011 • Human Resources , Leadership , Life • 0 Comments. Over his highly successful career, Mr. Bighead created hundreds of millions in shareholder value by acquiring, downsizing and selling companies. Human Resources. December 2011. November 2011.

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CEO Human Resources Brand Marketing Strategy 222

In the CEO Afterlife

SEPTEMBER 26, 2011

by John • September 26, 2011 • Human Resources , Leadership • 3 Comments. Surely it is time companies and sales executives transformed this myth into improved customer service mantras such as service wins the game or there are no traffic jams along the extra mile of customer care. Human Resources.

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CEO Human Resources Library Brand 256

In the CEO Afterlife

MAY 1, 2011

by John • May 2, 2011 • Human Resources , Leadership • 1 Comment. Which companies, organizations or industries are known to accept, even reward this type of behavoir? October 9, 2011 at 6:50 am. Human Resources. The “M” Word: A Company’s Most Underrated Intangible.

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CEO Human Resources Brand Middle Management 152

In the CEO Afterlife

SEPTEMBER 6, 2011

by John • September 6, 2011 • Human Resources , Leadership • 1 Comment. My regret is that I did not free up my other hip for Human Resources, a group of eager young managers at the rear of the functional pecking order. After all, I had come up through the marketing ranks. In the CEO Afterlife.

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CEO CFO Human Resources Real Estate 162

In the CEO Afterlife

NOVEMBER 7, 2011

by John • November 7, 2011 • Branding , Marketing • 2 Comments. Because I had a few of the old cans in the refrigerator I conducted a side-by-side comparison through the eye of a marketer. Surely, I’m not the only marketer to see it this way. November 10, 2011 at 4:48 am. Human Resources.

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CEO Comparison USP Brand 239

In the CEO Afterlife

APRIL 17, 2011

by John • April 18, 2011 • Branding , Marketing • 0 Comments. The exuberant Brand Manager came back with plenty of information including a story that had been long-buried in the company archives in Neuchatel. Human Resources. The “M” Word: A Company’s Most Underrated Intangible.

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CEO Brand Brand Management Human Resources 204

Sales Wolf Blog

JULY 9, 2010

SHRM - Society for Human Resource Managment Indispensible for the HR Professional!  This week I've got a unique and excellent resource from Fast Company that I would like to point you to. Department of Labor Employment Standards Administration (ESA) - U.S.

Company 140

Company Human Resources Prahalad Resources 140

In the CEO Afterlife

AUGUST 1, 2011

by John • August 1, 2011 • Branding , Marketing • 0 Comments. At that time, Bristol-Myers also marketed a slew of also-rans such as Ipana and Fact Toothpaste, Vitalis Hair Tonic, Softique Bath Oil and Mum and Trig Deodorant. The company that now owns Brylreem Hairdressing is Combe Inc., Main menu Home.

Brand 170

Brand CEO Stage-Gate Marketing 170

In the CEO Afterlife

MAY 23, 2011

by John • May 23, 2011 • Branding , Marketing • 3 Comments. Ironically, a great slogan’s constraint to longevity can be the boredom of the marketer. Marketers like change, but often they make change for change’s sake. I suggest the slogan has become generic to the market. May 23, 2011 at 4:50 pm.

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Brand CEO Marketing Proposal 196

In the CEO Afterlife

MARCH 27, 2011

‘Doing Right Things’ or ‘Doing Things Right’ by John • March 28, 2011 • Human Resources , Leadership , Strategy • 0 Comments. Most CEOs want their companies to do things right because that’s a sign of good management. Human Resources. December 2011. April 2011.

CEO 100

CEO Human Resources Bureaucracy Brand 100

In the CEO Afterlife

DECEMBER 4, 2011

by John • December 4, 2011 • Leadership , Life • 2 Comments. The constraint in most of these companies is the fear of failure. Their marketing teams research everything to death. December 4, 2011 at 12:54 pm. December 4, 2011 at 3:20 pm. Human Resources. December 2011.

CEO 235

CEO Bureaucracy Brand Constraint 235

In the CEO Afterlife

NOVEMBER 13, 2011

by John • November 13, 2011 • Branding , Life , Marketing • 5 Comments. They probably haven’t figured him for a good marketer. He’s making a living by following the 4 P’s of Marketing. November 14, 2011 at 8:59 am. November 15, 2011 at 7:47 am. November 19, 2011 at 11:09 am. Leadership.

Brand 245

Brand Merchandising Entrepreneur Audience 245

Chart Your Course

AUGUST 21, 2013

Are there still people in your company who don’t understand the value of employee involvement programs? 2) Operating margins increase: According to the Towers Watson 2012 Global Workforce Study, companies with the highest sustainable engagement scores had an average one-year operating margin of 27% (vs. by Companies4Good ?03-26-2013

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Human Resources Talent Management Motivation Analysis 153

Leading Blog

JANUARY 5, 2015

During most of the 20th century Kodak held a dominant position in photographic film, and in 1976, had an 89% market share of photographic film sales in the United States. In 2012, the company filed for Chapter 11 bankruptcy protection. I also believe companies didn’t learn much from Kodak’s example. Human Resources'

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Film Human Resources Technology Maturity 150

In the CEO Afterlife

NOVEMBER 20, 2011

by John • November 20, 2011 • Branding , Leadership , Marketing , Strategy • 4 Comments. Michael Jackson , the theme to “Billie Jean” and a phenomenal blend of marketing and entertainment drove the Pepsi brand to the pinnacle of contemporary culture. So, what are Pepsi’s marketers doing to revitalize it?

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CEO Advertising Brand Marketing Strategy 242

In the CEO Afterlife

DECEMBER 11, 2011

by John • December 11, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. I was Nabob’s VP of Marketing, a 32 year-old disciple of an excellent turnaround CEO – a fellow by the name of Hugo Powell who eventually moved on to Interbrew (now Anheuser-Busch InBev ) as CEO. In the CEO Afterlife.

CEO 201

CEO Advertising Franchising Brand 201

In the CEO Afterlife

AUGUST 1, 2011

by John • August 1, 2011 • Branding , Marketing • 0 Comments. At that time, Bristol-Myers also marketed a slew of also-rans such as Ipana and Fact Toothpaste, Vitalis Hair Tonic, Softique Bath Oil and Mum and Trig Deodorant. The company that now owns Brylreem Hairdressing is Combe Inc., Main menu Home.

Brand 131

Brand CEO Stage-Gate Marketing 131

In the CEO Afterlife

APRIL 4, 2011

by John • April 4, 2011 • Leadership , Strategy • 0 Comments. I figured it best at the outset to tackle the assumption head-on by addressing the culture of corporate giants—the companies responsible for creating the preconception. In those companies you’ll find entrepreneurial thinking.” December 2011.

CEO 150

CEO Mass Marketing Class Brand 150

Chart Your Course

NOVEMBER 14, 2012

You have to watch your competitors and seek to always adapt to changes in the market, and innovate for solutions. According to The Society for Human Resource Management, only 33 percent of businesses track employee turnover, which means 67 percent of businesses are missing out on a huge source of savings and growth.

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Cost Human Resources Human Capital Benchmarking 192

In the CEO Afterlife

JULY 20, 2011

by John • July 20, 2011 • Human Resources , Leadership , Marketing • 2 Comments. When you stop rededicating yourselves every day to the idea that better advertising is what the Leo Burnett Company is about. October 25, 2011 at 8:46 pm. October 26, 2011 at 7:44 am. In the CEO Afterlife.

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Advertising Human Resources Brand Rogers 155

In the CEO Afterlife

NOVEMBER 27, 2011

by John • November 27, 2011 • Leadership , Life • 2 Comments. Like a troubled company swimming in red ink, America has its work cut out for it. November 28, 2011 at 12:29 pm. November 28, 2011 at 1:15 pm. Human Resources. The “M” Word: A Company’s Most Underrated Intangible.

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CEO Brand Fashion Human Resources 205

In the CEO Afterlife

JULY 26, 2011

by John • July 26, 2011 • Life • 0 Comments. Human Resources. The “M” Word: A Company’s Most Underrated Intangible. December 2011. November 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011.

CEO 167

CEO Brand Follow-up Human Resources 167

In the CEO Afterlife

AUGUST 7, 2011

by John • August 7, 2011 • Human Resources , Leadership , Life • 0 Comments. I’ve also written a historical novel, although I’m still trying to find a publisher who isn’t afraid to invest in a newbie, grey-haired writer in a market going through drastic change. Resourceful. Human Resources.

CEO 100

CEO Golden Parachute Welch Human Resources 100

Sales Wolf Blog

JULY 6, 2010

SHRM - Society for Human Resource Managment Indispensible for the HR Professional!   Derek Irvine, Globoforce : Culture & Change - It's ALWAYS About the People - Derek feels that the best way to manage organizational change is through the company's culture.  Enjoy!

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Blog Taylorism Taylor Human Resources 140

In the CEO Afterlife

MAY 30, 2011

by John • May 30, 2011 • Human Resources , Life • 1 Comment. One of his students (Jeffrey) was a very serious, young tenor from the La Scala Opera Company. November 11, 2011 at 9:28 pm. Human Resources. The “M” Word: A Company’s Most Underrated Intangible.

CEO 112

CEO Human Resources Brand Film 112

In the CEO Afterlife

JULY 17, 2011

by John • July 17, 2011 • Leadership , Strategy • 2 Comments. Include the content that matters – the well-defined strategies, the initiatives and the projects that will make the difference in taking the company to the next level. If your company has both a mission and a vision, a sentence for each is all you need.

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Strategic Planning CEO Planning Real Estate 100

Women on Business

DECEMBER 28, 2010

Usually sponsors have more senior positions than mentors, and it is their responsibility to advocate for an individual and pull them up the ranks to a top level position in the company. Companies now understand the impact of diversifying their talent pool, especially in leadership roles. Broaden your influence outside the company.

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Press Release PR Mentor Discount 239

In the CEO Afterlife

MARCH 7, 2011

by John • March 7, 2011 • Life , Marketing • 0 Comments. Bolstered by international media attention, the support of the public and a handful of local companies, the Man in Motion World Tour raised $26 million for spinal cord research and rehabilitation. Human Resources. December 2011.

CEO 100

CEO Brand Human Resources Marketing Strategy 100

In the CEO Afterlife

JULY 24, 2011

by John • July 24, 2011 • Branding , Marketing • 3 Comments. Sometimes it is the marketers themselves that prematurely bring advertising campaigns to premature conclusions. Marketers operate in a dynamic world. Whenever they change companies, they want to put their mark on their new company’s brands.

CEO 100

CEO Advertising Brand Creativity 100

In the CEO Afterlife

MARCH 14, 2011

by John • March 15, 2011 • Life , Marketing • 2 Comments. For starters, both of us blog about marketing, we scoff at the industry’s indulgent self-appreciation and we despise spin. July 23, 2011 at 10:47 pm. July 25, 2011 at 3:42 pm. Human Resources. December 2011. November 2011.

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CEO Brand Technology Human Resources 112

Women on Business

DECEMBER 13, 2010

It means that without aggressive networking, your company is missing out on thousands of government contract opportunities every year. In addition, when your bid is the first time a government agency learns of your company, you can be sure your proposal is heading for the bottom of the pile. Network to make sure they know yours.

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Press Release Discount PR How To 167