Harvard Business Review

MARCH 31, 2015

While consumers are rightfully worried that their personal information may be compromised, shareholders and companies’ management have a wider set of concerns, including loss of intellectual property, operational disruption, decreased customer trust, tarnished brand, and loss of investor commitment.

Price 8

Price Long-term Banking Short-term 8

Harvard Business Review

MAY 21, 2012

As a result, the retailer lost $163 million (compared to earning $64 million in the first quarter of 2011) and suspended its quarterly dividend. While companies, investors, and the press may be excited about a new pricing strategy, buyers are slow to pick up on changes and nuances of a new pricing strategy. Today, J.C.

Price 10

Price Strategy Discount Long-term 10

Harvard Business Review

SEPTEMBER 21, 2011

Smartphone sales in 2011 are estimated to reach 468 million units, a 57% increase over 2010. While the idea of reaching out to consumers via smartphone apps is clearly not new, companies have been stubbornly hesitant to embrace app technologies. In those days, incumbent companies were stuck in preweb ways of thinking.

Brand 12

Brand B2C Market Segmentation Travel 12

Harvard Business Review

JANUARY 28, 2013

Customer loyalty like this might seem like a nice problem to have—and it is. Now in its fourth decade, Star Wars is consistently among the top-five licensed toy brands, bringing in retail sales of more than $3 billion in 2011. "It Nor, from the selling side, is it just about big companies like Lego.

Franchising 8

Franchising Licensing Merchandising Film 8

Harvard Business Review

SEPTEMBER 20, 2017

Yet the struggles at the company are not new. The news is part of a larger trend of closings that some are calling the retail apocalypse. Amazon has made a big push into physical retail, capped off by its $13.7 So, clearly, the problem isn’t with retail itself but with the inability of legacy firms to adapt to a new model.

Retail 10

Retail Blue Ocean Strategy Mauborgne Comparison 10

Terry Starbucker

DECEMBER 27, 2009

And, if all those elements noted above are part of the process, those benefits and go beyond value, and into the realm of lasting positive impressions, and long-time unfailing loyalty. Its probably unrealistic that an owner/founder of a company will find an employee, much less several, that is as committed as he.

Open-book 311

Open-book Price Blog Learning-by-Doing 311

Harvard Business Review

JULY 16, 2013

Loyalty points. These tried-and-true tools of the retail trade might not be as sexy as other forms of marketing. But together they account for more than $165 billion in purchasing power ( $110 billion in gift cards purchased, $48 billion in loyalty points earned, and more than $5 billion in product coupons redeemed). Gift cards.

Brand 9

Brand Loyalty Retail Technology 9

Harvard Business Review

MARCH 15, 2011

Many of those data points exist in silos — with the phone company, the cable company, the retailer, etc. Of course, not all behaviors are relevant, and companies need to implement common sense policies around what they ethically can and should collect. The only segmentation that matters today is your own.

Market Segmentation 15

Market Segmentation Marketing How To Price 15

Harvard Business Review

JANUARY 27, 2012

Last week, I moderated a "Super Session" at this year's annual National Retail Federation " Big Show." Powered by local, mobile, and social media, online retail is becoming something that no long-time, card-carrying NRF member might reasonably have anticipated. Ultra-Specialization: Ultra-specialist sites unlock latent demand.

Retail 15

Retail Fashion Merchandising Apparel 15