In the CEO Afterlife

OCTOBER 11, 2011

by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. Marketers, who work for the likes of P&G or Unilever, periodically check brand awareness and brand attributes to measure progress. So, why shouldn’t marketing investments in brand equity require the same accountability?

Brand 253

Brand CEO P&L Brand Management 253

Tanveer Naseer

MARCH 18, 2011

Brand # marketing in social media – Coffee House # Book Review: “Wikibrands&# [link] #. RT @ HireBetter : Fantastic @ tanveernaseer New Column in Incentive Magazine and Interview on WomensRadio [link] #. Twitter Weekly Highlights for 2011-01-21. Twitter Weekly Highlights for 2011-02-25. Thanks Jesse!

Decisionmaking 112

Decisionmaking Aaker Gordon Review 112

In the CEO Afterlife

OCTOBER 30, 2011

by John • October 30, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. Years ago I had the displeasure of consulting for a Canadian natural gas company. acquired this misguided company. Leadership , Marketing , Strategy. October 31, 2011 at 11:12 am. Main menu Home.

Strategy 234

Strategy CEO Marketing Strategy Human Resources 234

Tanveer Naseer

MARCH 11, 2011

Why You Need a Mobile Website by @ ShellyKramer [link] # marketing #. Which Companies Are Worth Admiring? New post: Midweek News – New Column in Incentive Magazine and Interview on WomensRadio [link] #. The March 2011 # Leadership Development Carnival is now up on @ greatleadership ‘s blog – [link] #.

Brand 112

Brand Learning-by-Doing Blog Incentives 112

In the CEO Afterlife

AUGUST 29, 2011

Clout as Strategy and Why Companies Won’t Admit It. by John • August 29, 2011 • Human Resources , Leadership , Strategy • 2 Comments. Articulating how a company will become the biggest and the best is the strategy. 2 Responses to Clout as Strategy and Why Companies Won’t Admit It. Leadership.

Strategy 131

Strategy CEO Company Competitive Advantage 131

In the CEO Afterlife

NOVEMBER 7, 2011

by John • November 7, 2011 • Branding , Marketing • 2 Comments. Because I had a few of the old cans in the refrigerator I conducted a side-by-side comparison through the eye of a marketer. Surely, I’m not the only marketer to see it this way. November 10, 2011 at 4:48 am. This Bud’s Not for Me.

CEO 239

CEO Comparison USP Brand 239

In the CEO Afterlife

APRIL 17, 2011

by John • April 18, 2011 • Branding , Marketing • 0 Comments. The exuberant Brand Manager came back with plenty of information including a story that had been long-buried in the company archives in Neuchatel. Afterlife: Fortune Magazine Contributor, Wannabe Novelist. December 2011. November 2011.

CEO 204

CEO Brand Brand Management Human Resources 204

In the CEO Afterlife

OCTOBER 23, 2011

by John • October 23, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. You’d think I’d get similar answers from the executives who work in the same company. People worry that strategy slows a company down and limits growth opportunities. October 24, 2011 at 12:57 am.

Strategy 250

Strategy CEO Human Resources Brand 250

In the CEO Afterlife

AUGUST 1, 2011

by John • August 1, 2011 • Branding , Marketing • 0 Comments. At that time, Bristol-Myers also marketed a slew of also-rans such as Ipana and Fact Toothpaste, Vitalis Hair Tonic, Softique Bath Oil and Mum and Trig Deodorant. The company that now owns Brylreem Hairdressing is Combe Inc., Main menu Home.

Brand 170

Brand CEO Stage-Gate Marketing 170

In the CEO Afterlife

MAY 23, 2011

by John • May 23, 2011 • Branding , Marketing • 3 Comments. Ironically, a great slogan’s constraint to longevity can be the boredom of the marketer. Marketers like change, but often they make change for change’s sake. I suggest the slogan has become generic to the market. May 23, 2011 at 4:50 pm.

Brand 196

Brand CEO Marketing Proposal 196

In the CEO Afterlife

SEPTEMBER 12, 2011

by John • September 12, 2011 • Human Resources , Leadership , Strategy • 4 Comments. Ever since the Tylenol tampering recall of 30 years ago, the performances of companies in crisis have come under public scrutiny. You’d think a company drilling on the ocean’s floor would be adept in risk management planning.

Crisis Management 268

Crisis Management Crisis CEO Management 268

In the CEO Afterlife

DECEMBER 4, 2011

by John • December 4, 2011 • Leadership , Life • 2 Comments. The constraint in most of these companies is the fear of failure. Their marketing teams research everything to death. December 4, 2011 at 12:54 pm. December 4, 2011 at 3:20 pm. Afterlife: Fortune Magazine Contributor, Wannabe Novelist.

CEO 235

CEO Bureaucracy Brand Constraint 235

In the CEO Afterlife

OCTOBER 3, 2011

by John • October 3, 2011 • Human Resources , Leadership , Life • 0 Comments. Over his highly successful career, Mr. Bighead created hundreds of millions in shareholder value by acquiring, downsizing and selling companies. Afterlife: Fortune Magazine Contributor, Wannabe Novelist. December 2011. April 2011.

CEO 222

CEO Human Resources Brand Marketing Strategy 222

In the CEO Afterlife

NOVEMBER 13, 2011

by John • November 13, 2011 • Branding , Life , Marketing • 5 Comments. They probably haven’t figured him for a good marketer. He’s making a living by following the 4 P’s of Marketing. November 14, 2011 at 8:59 am. November 15, 2011 at 7:47 am. November 19, 2011 at 11:09 am. Leadership.

Brand 245

Brand Merchandising Entrepreneur Audience 245

In the CEO Afterlife

NOVEMBER 20, 2011

by John • November 20, 2011 • Branding , Leadership , Marketing , Strategy • 4 Comments. Michael Jackson , the theme to “Billie Jean” and a phenomenal blend of marketing and entertainment drove the Pepsi brand to the pinnacle of contemporary culture. So, what are Pepsi’s marketers doing to revitalize it?

CEO 242

CEO Advertising Brand Marketing Strategy 242

Women on Business

JANUARY 18, 2011

Katrina Markoff launched her gourmet chocolate company in 1998. The steps she took next to bring her chocolates to a larger market would bring her great success over the course of the next decade. Katrina leads her company with a focus on keeping her staff creative and relaxed. Katrina didn’t give up.

Press Release 133

Press Release Magazine Entrepreneur Discount 133

Coaching Tip

SEPTEMBER 25, 2011

Stock Market has always been based on knowing more than the general public does about market direction and the industry, company and corporate leadership of those stocks you invest in. So, why would you play in the market when you know the game is rigged? Especially in volatile markets, the temptation to cheat is fierce.

Marketing 95

Marketing Hedge Tips Magazine 95

In the CEO Afterlife

DECEMBER 11, 2011

by John • December 11, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. I was Nabob’s VP of Marketing, a 32 year-old disciple of an excellent turnaround CEO – a fellow by the name of Hugo Powell who eventually moved on to Interbrew (now Anheuser-Busch InBev ) as CEO. In the CEO Afterlife.

CEO 201

CEO Advertising Franchising Brand 201

Women on Business

DECEMBER 28, 2010

Usually sponsors have more senior positions than mentors, and it is their responsibility to advocate for an individual and pull them up the ranks to a top level position in the company. Companies now understand the impact of diversifying their talent pool, especially in leadership roles. Broaden your influence outside the company.

Press Release 239

Press Release PR Mentor Discount 239

In the CEO Afterlife

AUGUST 1, 2011

by John • August 1, 2011 • Branding , Marketing • 0 Comments. At that time, Bristol-Myers also marketed a slew of also-rans such as Ipana and Fact Toothpaste, Vitalis Hair Tonic, Softique Bath Oil and Mum and Trig Deodorant. The company that now owns Brylreem Hairdressing is Combe Inc., Main menu Home.

Brand 131

Brand CEO Stage-Gate Marketing 131

In the CEO Afterlife

SEPTEMBER 26, 2011

by John • September 26, 2011 • Human Resources , Leadership • 3 Comments. Surely it is time companies and sales executives transformed this myth into improved customer service mantras such as service wins the game or there are no traffic jams along the extra mile of customer care. September 28, 2011 at 8:40 am.

CEO 256

CEO Human Resources Library Brand 256

In the CEO Afterlife

APRIL 4, 2011

by John • April 4, 2011 • Leadership , Strategy • 0 Comments. I figured it best at the outset to tackle the assumption head-on by addressing the culture of corporate giants—the companies responsible for creating the preconception. In those companies you’ll find entrepreneurial thinking.” December 2011.

CEO 150

CEO Mass Marketing Class Brand 150

Tanveer Naseer

JUNE 19, 2012

That’s the basis of my conversation with author and renowned marketing CEO Shama Kabani in this episode of “Leadership Biz Cafe”. Shama is an international speaker, best-selling author and the award-winning CEO of The Marketing Zen Group – a global online marketing and PR firm. for Canadian readers).

Media 203

Media Organization PR ROI 203

In the CEO Afterlife

NOVEMBER 27, 2011

by John • November 27, 2011 • Leadership , Life • 2 Comments. Like a troubled company swimming in red ink, America has its work cut out for it. November 28, 2011 at 12:29 pm. November 28, 2011 at 1:15 pm. Afterlife: Fortune Magazine Contributor, Wannabe Novelist. December 2011. November 2011.

CEO 205

CEO Brand Fashion Human Resources 205

In the CEO Afterlife

FEBRUARY 20, 2011

by John • February 21, 2011 • Leadership , Life , Writing • 1 Comment. A couple of weeks ago I contacted Fortune and Forbes magazine with an idea for an article. Firstly, I was excited to see how the piece would look in the online magazine. February 21, 2011 at 6:30 pm. >Hi! December 2011.

CEO 100

CEO Magazine Brand Human Resources 100

In the CEO Afterlife

SEPTEMBER 6, 2011

by John • September 6, 2011 • Human Resources , Leadership • 1 Comment. Now I must admit that my Nabob Foods and Jacobs Suchard alumni would be the first to tell you that marketing occupied that prime piece of bone real estate. After all, I had come up through the marketing ranks. September 24, 2011 at 3:56 pm.

CEO 162

CEO CFO Human Resources Real Estate 162

Women on Business

DECEMBER 13, 2010

It means that without aggressive networking, your company is missing out on thousands of government contract opportunities every year. In addition, when your bid is the first time a government agency learns of your company, you can be sure your proposal is heading for the bottom of the pile. Network to make sure they know yours.

Press Release 167

Press Release Discount PR How To 167

Women on Business

DECEMBER 15, 2010

I sure that most of us are aware of the current studies that prove that having a diverse board (at least 30% women representation) contributes directly to a company’s performance. In fact, companies with more female representation, outperform companies don’t have women.

Press Release 214

Press Release Discount PR Magazine 214

In the CEO Afterlife

MAY 1, 2011

by John • May 2, 2011 • Human Resources , Leadership • 1 Comment. Which companies, organizations or industries are known to accept, even reward this type of behavoir? October 9, 2011 at 6:50 am. Afterlife: Fortune Magazine Contributor, Wannabe Novelist. December 2011. November 2011.

CEO 152

CEO Human Resources Brand Middle Management 152

In the CEO Afterlife

JULY 26, 2011

by John • July 26, 2011 • Life • 0 Comments. Afterlife: Fortune Magazine Contributor, Wannabe Novelist. The “M” Word: A Company’s Most Underrated Intangible. The “M” Word: A Company’s Most Underrated Intangible. December 2011. November 2011. October 2011.

CEO 167

CEO Brand Follow-up Human Resources 167

Women on Business

DECEMBER 8, 2010

Be your customer’s elf…the only company believed to be able to do the job right and on time—the one they can’t do without and wouldn’t think about seeking out an alternative. How would your customers feel if your company let them down? And the only one I would want working on my sleigh tonight.” What would you think then?

Brand 237

Brand Press Release Discount Loyalty 237

Women on Business

JANUARY 11, 2011

While most companies explain that they make great products, Apple is unique in that they begin by telling the consumer “ why ” they make their products. Red Zone Marketing’s “Why”: We focus our efforts on finding simple, common sense and inexpensive alternatives to creating growth in a business.

Press Release 167

Press Release Discount PR Marketing Strategy 167

Sales Wolf Blog

JULY 9, 2010

Successories Motivational Products Talent Managment Magazine Testing and Assessments - An Employers Guide to Good Practices Testing and Assessments - DOL The Rainmaker Group - Possibility Maximization An amazing group of people commited to making a difference in the world they live - one soul, one organization, one Customer Experience at a time.

Company 140

Company Human Resources Prahalad Resources 140

Women on Business

JANUARY 12, 2011

Another example is from a friend who was interviewing with a company as an account executive. Turns out a friend of hers who worked at the company told her that the organization has churned through over 20 account managers in five years. Should Companies Pay for Excessive Interviews? I’m glad I listened to my gut.

Press Release 182

Press Release Discount PR Magazine 182

In the CEO Afterlife

MAY 16, 2011

by John • May 16, 2011 • Leadership , Strategy • 3 Comments. Innovative companies are led by innovative leaders. Successful companies get things done, control performance, spot problems and bring in the budget. May 17, 2011 at 6:49 pm. May 18, 2011 at 1:33 am. >Q1. May 18, 2011 at 3:46 pm.

CEO 133

CEO Innovation Education Brand 133

In the CEO Afterlife

MARCH 27, 2011

‘Doing Right Things’ or ‘Doing Things Right’ by John • March 28, 2011 • Human Resources , Leadership , Strategy • 0 Comments. Most CEOs want their companies to do things right because that’s a sign of good management. Afterlife: Fortune Magazine Contributor, Wannabe Novelist. August 2011.

CEO 100

CEO Human Resources Bureaucracy Brand 100

Women on Business

JANUARY 15, 2011

Since then, I have had more and more discussions with my clients about their pricing strategies and being squeezed in this market. So I’ve spent some time exploring best practices and considering what we should recommend in this market. By Barbara Weaver Smith I first published this discussion six months ao.

Price 133

Price Press Release Discount PR 133