In the CEO Afterlife

APRIL 17, 2011

by John • April 18, 2011 • Branding , Marketing • 0 Comments. Anxious to learn as much as possible about this unique brand, I sent a Brand Manager to Switzerland to interview those in the know. The “M” Word: A Company’s Most Underrated Intangible. December 2011. November 2011.

CEO 204

CEO Brand Brand Management Human Resources 204

In the CEO Afterlife

DECEMBER 4, 2011

by John • December 4, 2011 • Leadership , Life • 2 Comments. The constraint in most of these companies is the fear of failure. And although pundits continue to encourage entrepreneurial thinking for stagnating mega-businesses, these bureaucracies can’t break from risk-averse management. December 2011.

CEO 235

CEO Bureaucracy Brand Constraint 235

In the CEO Afterlife

MAY 1, 2011

by John • May 2, 2011 • Human Resources , Leadership • 1 Comment. Which companies, organizations or industries are known to accept, even reward this type of behavoir? October 9, 2011 at 6:50 am. It’s not just that they are lousy people managers. We look at ways to manage around them.

CEO 152

CEO Human Resources Brand Middle Management 152

In the CEO Afterlife

AUGUST 1, 2011

by John • August 1, 2011 • Branding , Marketing • 0 Comments. After the stint at Bristol-Myers, I moved on to Beecham Products (now GlaxoSmithKline) as Brand Manager of Brylcreem Hairdressing, Macleans Toothpaste and Silvikrin Shampoo. The company that now owns Brylreem Hairdressing is Combe Inc., December 2011.

Brand 170

Brand CEO Stage-Gate Marketing 170

In the CEO Afterlife

MAY 23, 2011

by John • May 23, 2011 • Branding , Marketing • 3 Comments. You’re in good hands. Insurance companies sell ‘peace of mind’ and Allstate captured that with the line and a marvelous visual. Ironically, this slogan was not created by an ad agency but by an Allstate sales manager in 1950. May 23, 2011 at 4:50 pm.

Brand 196

Brand CEO Marketing Proposal 196

In the CEO Afterlife

DECEMBER 11, 2011

by John • December 11, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. Believe me, there’s nothing that can match the turnaround experience in teaching or seasoning a young manager. Opposite of the Apple way is an “old economy” player, the Campbell Soup Company. December 2011.

CEO 201

CEO Advertising Franchising Brand 201

In the CEO Afterlife

APRIL 4, 2011

by John • April 4, 2011 • Leadership , Strategy • 0 Comments. I went in assuming his students believed corporate management and entrepreneurship were principles of contradiction and the only contrarians would be members of the flat earth society. In those companies you’ll find entrepreneurial thinking.”

CEO 150

CEO Mass Marketing Class Brand 150

In the CEO Afterlife

MARCH 27, 2011

. ‘Doing Right Things’ or ‘Doing Things Right’ by John • March 28, 2011 • Human Resources , Leadership , Strategy • 0 Comments. Most CEOs want their companies to do things right because that’s a sign of good management. December 2011. November 2011. October 2011.

CEO 100

CEO Human Resources Bureaucracy Brand 100

In the CEO Afterlife

NOVEMBER 20, 2011

by John • November 20, 2011 • Branding , Leadership , Marketing , Strategy • 4 Comments. November 21, 2011 at 5:08 am. November 21, 2011 at 7:20 am. November 25, 2011 at 12:02 am. November 25, 2011 at 11:55 am. In the CEO Afterlife. Main menu Home. Leadership. About John. Thanks for your view, srp.

CEO 242

CEO Advertising Brand Marketing Strategy 242

In the CEO Afterlife

SEPTEMBER 6, 2011

by John • September 6, 2011 • Human Resources , Leadership • 1 Comment. My regret is that I did not free up my other hip for Human Resources, a group of eager young managers at the rear of the functional pecking order. The CEO designate will be a “believer” in the culture that makes their company great.

CEO 162

CEO CFO Human Resources Real Estate 162

In the CEO Afterlife

AUGUST 1, 2011

by John • August 1, 2011 • Branding , Marketing • 0 Comments. After the stint at Bristol-Myers, I moved on to Beecham Products (now GlaxoSmithKline) as Brand Manager of Brylcreem Hairdressing, Macleans Toothpaste and Silvikrin Shampoo. The company that now owns Brylreem Hairdressing is Combe Inc., December 2011.

Brand 131

Brand CEO Stage-Gate Marketing 131

In the CEO Afterlife

FEBRUARY 5, 2011

by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. When I was a young product manager back in the ’70s, the only people I could talk to about brands were my colleagues in the marketing department and the advertising agency.

Magazine 100

Magazine Brand Article Marketing 100

In the CEO Afterlife

MAY 16, 2011

by John • May 16, 2011 • Leadership , Strategy • 3 Comments. Innovative companies are led by innovative leaders. Successful companies get things done, control performance, spot problems and bring in the budget. Excessive layering kills ideas before they get to top management. May 17, 2011 at 6:49 pm.

CEO 133

CEO Innovation Education Brand 133

In the CEO Afterlife

JULY 24, 2011

by John • July 24, 2011 • Branding , Marketing • 3 Comments. The original concept, created by Art Director Geoff Hayes in a bathtub, and perpetuated by several creative notables, has managed to stand the cruel test of time and create the 3 rd largest-selling liquor brand on the globe. July 25, 2011 at 6:19 am.

CEO 100

CEO Advertising Brand Creativity 100

In the CEO Afterlife

JULY 20, 2011

by John • July 20, 2011 • Human Resources , Leadership , Marketing • 2 Comments. When you stop rededicating yourselves every day to the idea that better advertising is what the Leo Burnett Company is about. October 25, 2011 at 8:46 pm. October 26, 2011 at 7:44 am. December 2011. November 2011.

Advertising 155

Advertising Human Resources Brand Rogers 155

In the CEO Afterlife

MARCH 7, 2011

by John • March 7, 2011 • Life , Marketing • 0 Comments. Bolstered by international media attention, the support of the public and a handful of local companies, the Man in Motion World Tour raised $26 million for spinal cord research and rehabilitation. December 2011. November 2011. October 2011.

CEO 100

CEO Brand Human Resources Marketing Strategy 100

In the CEO Afterlife

APRIL 14, 2011

by John • April 14, 2011 • Leadership , Marketing , Strategy • 1 Comment. I’ll take an educated guess and say that P&G and Unilever top management knew absolutely nothing of the conspiracy until the regulators came knocking. April 26, 2011 at 11:20 pm. In the CEO Afterlife. Main menu Home. Leadership.

Price 100

Price CEO Brand Discount 100

In the CEO Afterlife

JANUARY 30, 2012

So to use a sports analogy, I ask you to consider the mindset of 2-14 coaches Jim Caldwell of the Colts and Hue Jackson of the Raiders as they neared the end of the 2011 NFL season. A CEO leading a company on the verge of bankruptcy has to ditch the love-in and go into a crisis management mode. Dan Rockwell at [link].

McCarthy 212

McCarthy Leadership Crisis Management Sports 212

In the CEO Afterlife

AUGUST 7, 2011

by John • August 7, 2011 • Human Resources , Leadership , Life • 0 Comments. He (97% of Fortune 1000 companies are led by men) is: 1. The “M” Word: A Company’s Most Underrated Intangible. December 2011. November 2011. October 2011. September 2011. August 2011.

CEO 100

CEO Golden Parachute Welch Human Resources 100

In the CEO Afterlife

JANUARY 14, 2012

They are, and department by department, the company is stocked with dedicated people that are better than their competitor counterparts. Management is inclined to ask questions rather than give orders. 2011 sales were $82 billion. That doesn’t mean they aren’t bright. P&G is a challenging work environment.

Proposal 260

Proposal Advertising Brand Marketing 260

In the CEO Afterlife

AUGUST 23, 2011

by John • August 23, 2011 • Life • 4 Comments. My intent was to write about business, life and writing - 30 posts later, I’ve managed but one post on life (Lessons from 9-year Olds) and one on writing (Branding the Aspiring Novelist). August 25, 2011 at 7:51 pm. August 25, 2011 at 10:21 pm. December 2011.

Crisis 100

Crisis CEO Brand Apparel 100

In the CEO Afterlife

OCTOBER 17, 2011

by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. The conversation in the 2011 branding world is well beyond product and service brand discussion by marketers and ad agencies. So, wouldn’t you expect a heck of a lot more company attention to commercial brands?

Brand 168

Brand CEO Stage-Gate SWOT 168

In the CEO Afterlife

SEPTEMBER 19, 2011

by John • September 19, 2011 • Branding , Marketing , Strategy • 2 Comments. Other than a casual Facebook page with a couple of dozen friends, I knew little of social media until I discovered Twitter in February, 2011. I valued the power of the big idea; big ideas facilitated growth on the brands I managed.

Media 199

Media Brand Positioning Marketing Strategy 199

In the CEO Afterlife

JUNE 26, 2011

by John • June 27, 2011 • Leadership , Strategy • 4 Comments. Okay, I don’t want to tar every consultant with the same brush, but generally, consultants take a bunch of company time going through endless analysis. But, seldom do these strategic plans drive a company into the future. June 29, 2011 at 6:38 pm. >I

Strategic Planning 100

Strategic Planning Planning CEO SWOT 100

In the CEO Afterlife

JUNE 19, 2011

by John • June 19, 2011 • Life , Marketing , Strategy • 1 Comment. As a young Brand Manager, I pounced on consumer insecurities, pumping products that solved bad breath, armpit odor, yellow teeth and bad skin. June 21, 2011 at 5:57 pm. The “M” Word: A Company’s Most Underrated Intangible.

Advice 147

Advice Marketing Marketing Strategy Brand 147

In the CEO Afterlife

APRIL 26, 2012

And although the company finally fired Hayward, paid restitution, enhanced its drilling standards, and sponsored several feel-good TV commercials, it has failed to regain the trust it supposedly covets. Toward the end of 2010, the new CEO, Bob Dudley, promised “to move the company forward and rebuild confidence after the terrible events.”

Press Release 131

Press Release Reputation Tourism Advertising 131

In the CEO Afterlife

APRIL 10, 2011

Pursuing Entrepreneurial Companies: Grad Advice. by John • April 11, 2011 • Human Resources , Strategy • 0 Comments. When a company has clout, there isn’t much incentive to re-invent. The leaders of these companies aren’t ‘managing the store’; they’re building new stores. In the CEO Afterlife.

CEO 170

CEO Advice Company Competitive Advantage 170

In the CEO Afterlife

NOVEMBER 4, 2012

Towards the end of 2011, he was diagnosed with inoperable esophageal cancer. As fast as we could pin an idea on the wall, some red-faced account manager in a bad suit would run away with it. Enhanced a few companies’ bottom lines. But what I didn’t do, with the benefit of perspective, is anything of any lasting importance.

Advertising 265

Advertising Creativity Industry Bottom-up 265

In the CEO Afterlife

MARCH 21, 2011

by John • March 21, 2011 • Branding , Leadership , Marketing • 1 Comment. The J&J folks set the crisis management standard for all others to follow—to be prepared for that inevitable day when disaster WILL strike. PS: I was the Canadian Brand Manager of Brylcreem during the demise. In the CEO Afterlife.

Brand 140

Brand CEO Long-term Crisis 140

In the CEO Afterlife

JUNE 25, 2012

Sure, I encountered bureaucracy at times, but I managed to navigate through the red tape by working within a cultural principal they all shared – the respect for great branding. Last year, I came out of retirement for six months to help a smaller company brand itself. The company is Houweling’s Tomatoes.

Brand 242

Brand Retail Bureaucracy Constraint 242