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Let Them See You as Human

Persuasive Powerhouse

It is surprising how many incompetent executives are running companies across the country. Two: “It is surprising how many incompetent executives are running companies across the country&#. Turns out he was just a normal guy who loves trout fishing. They lack people skills. Well, he failed at that too.

Blog 172
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The Brand Benefits of Places Like the Guinness Storehouse

Harvard Business Review

The Coca-Cola Company has seen similar success with its World of Coca-Cola in Atlanta. Since a major update in 2011, Guinness Storehouse attendance has increased 35 percent, retail sales per capita have gone up 26 percent, food and beverage spend has increased 47 percent, and overall net profit has increased 240 percent.

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