The Perfect Brand Slogan | In the CEO Afterlife
In the CEO Afterlife
MAY 23, 2011
by John • May 23, 2011 • Branding , Marketing • 3 Comments. Ironically, a great slogan’s constraint to longevity can be the boredom of the marketer. Jack Welch’s replacement wanted ‘Innovation at Work’ — not bad for culture and corporate morale, but in my view, short on consumer relativity. Main menu Home.
196 
Let's personalize your content