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The Perfect Brand Slogan | In the CEO Afterlife

In the CEO Afterlife

by John • May 23, 2011 • Branding , Marketing • 3 Comments. Ironically, a great slogan’s constraint to longevity can be the boredom of the marketer. Nabob was positioned as the brand that took endless care to select only the best coffee beans for its blends. May 23, 2011 at 4:50 pm. May 23, 2011 at 5:04 pm.

Brand 196
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Getting Leaders to Change

Great Leadership By Dan

The key lies in getting leaders to create more positively charged references where they have no choice but to interpret both the causes and consequences of those references in permanent, pervasive and personal terms. However, a great place to start is with a positive, self-affirming value system.

Loyalty 256
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Large Employers Are Key to Reforming Health Care

Harvard Business Review

But we think all is not hopeless, and that large employers can play a powerful role in building on what the ACA and other initiatives have achieved to date and accelerate the positive transformation of the U.S. Washington State and King County, where Seattle is located) that face stringent budgetary constraints. health care system.