What Apple Should Do with Its Massive Piles of Money
Harvard Business Review
OCTOBER 20, 2014
But as Apple’s profits multiplied from 2004 through 2011, it was clear that, as you now call it, “ return of capital ” to shareholders was not a pressing priority for Mr. Jobs. I agree and ask you to consider what public shareholders and stock buybacks have to do with innovation at Apple. Social innovation. Employee incentives.
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