2011 Contingency Plans Marketing Planning 
N2Growth Blog
APRIL 5, 2010
While this is understandable, it is nonetheless naive, and it constitutes a major flaw in the business logic of most strategic plans. This is so much the case that the most often overlooked aspect of strategic planning is adequately addressing contingencies as part of the planning process.
N2Growth Blog
JANUARY 9, 2011
Bonus - Always have a Plan B : Another component of communications strategy that is rarely discussed is how to prevent a message from going bad, and what to do when does. It’s called being prepared and developing a contingency plan. Communicate more effectively.
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