When is Spinning the Message a Good Thing?
Marshall Goldsmith
SEPTEMBER 26, 2011
Q: In our company we value integrity, yet leaders - especially in marketing - are taught to "spin" to make products and services sound good to clients. I always teach that leaders who knowingly commit ethics violations should never be coached - they should be fired. To participate in the 2011 Thinkers 50, visit [link].
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