2011 Credit Rating Finance Marketing 
Harvard Business Review
JUNE 29, 2015
If you ask someone who works in finance (as I had to) about PE and innovation, he or she will likely tell you that PE sponsors aren’t looking for the next big thing—they’re looking for companies that are dominant in a market, aren’t risky, and have a predictable and steady stream of cash to pay back debt.
Harvard Business Review
NOVEMBER 21, 2012
The then-sainted Alan Greenspan had given them ample cover, by expressing concerns that surpluses might eventually kill the bond market. And there's the Budget Control Act of 2011. credit rating but no observable increase in interest rates. Plus, it turned out there was a recession in the works.
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