Start-ups: Before You Launch Your Product, Start With a Service
Harvard Business Review
FEBRUARY 3, 2014
Most industry observers take the position that companies get distracted if they try to bootstrap a product with a service. But from where I sit, bootstrapping products with services is a tried and true method. AgilOne, a company that provides cloud-based predictive customer analytics, was founded by Omer Artun in 2006.
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