Building a Software Start-Up Inside GE
Harvard Business Review
JANUARY 29, 2015
CEO Jeff Immelt declared in 2011 that GE needed to become a software and analytics company or risk seeing its hardware products become commodities as information-based competitors took over. Bill Ruh was selected in 2011. GE is now approaching $1 billion in new revenue annually from their expanded software and data activities.
Let's personalize your content