2011 Development Fixed Assets Innovation 
Harvard Business Review
JANUARY 3, 2011
The big question for many leaders as they look toward 2011 is: "How can my company be one of them?". Focus on capabilities rather than just fixed assets: Fixed assets, including brands, are more difficult to leverage across diverse businesses and tend to expire, become obsolete, or give way to related services.
Strategy Driven
MARCH 18, 2011
In addition, we believe that your starting point for strategy development is what you are already great at, rather than studying the industry and market for opportunities. Is it more important to consider capabilities when you develop a strategy now than it was, say, five years ago? SD : Why now? What do most companies do instead?
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