2011 Development Objective Porter 
Harvard Business Review
JUNE 30, 2011
Michael Porter and Mark Kramer, writing in HBR ( December, 2006 and January-February, 2011 ), advance the idea of creating shared value by developing strategies and policies that enhance the competitiveness of the company while advancing social and economic conditions of the community. All profits are not equal.
Harvard Business Review
FEBRUARY 14, 2012
At the same time, as material consumption in emerging economies rises, we also face the fact that, as of the end of 2011, the Earth now contains seven billion people ; by 2050, that global population is projected to reach nine billion. Witness Chris Lazslo's work on sustainable value , and Michael Porter's theorizing about shared value.
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