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The Importance of Testing in an E-marketing Campaign

Women on Business

How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test. The same idea works for e-marketing. Are they using email blasts, social networking, relationships with key bloggers?

Marketing 162
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What Really is The Big Picture of Business

Strategy Driven

It may be: human resources, organizational development, training, technology, sales, marketing, advertising, public relations, coaching or financial management. Advertising is a process, part of marketing and a cousin of sales. Copyright 2007-2011 by StrategyDriven, Inc. Running a small business is tough.