Strategy Driven

DECEMBER 19, 2010

This paper focuses on six myths that surround direct marketing best practices and discusses how you can use specific analytical techniques and tools to beat these myths, increase response rates and boost ROI. Click here for more information on Explode 6 Direct Marketing Myths. Click here to cancel reply.

Direct Marketing 50

Direct Marketing Resources Marketing Newsletter 50

Women on Business

JANUARY 17, 2011

How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test. The same idea works for e-marketing. This, of course, varies according to the product/service offered.

Marketing 162

Marketing Press Release Direct Marketing Discount 162

CO2

JANUARY 23, 2011

I remember when I was at the beginning of my career and calling on AARP as a direct marketer to do their work. My wife, Chris , thought it would be quite amusing to put the direct mail on my desk, yes, including the membership card. Where has time gone. You know the work of calling on Senior Citizens.

Executive Coaching 74

Executive Coaching Strategic Planning Direct Marketing Taylorism 74

Miles Anthony Smith

MAY 2, 2018

A strong personal brand is so much more than a memorable name or product. Wendy Enelow "Recognized for 20+ years of success in linking science-based achievements with decisive market leadership to build high-performance organizations with significant financial rewards. In 2011, he was signed to Ellen DeGeneres' label, eleveneleven.

Brand 68

Brand Examples Career Godin 68

Harvard Business Review

OCTOBER 20, 2015

Since a major update in 2011, Guinness Storehouse attendance has increased 35 percent, retail sales per capita have gone up 26 percent, food and beverage spend has increased 47 percent, and overall net profit has increased 240 percent. Brand homes are one of the only forms of marketing that can fully engage all five senses.

Brand 8

Brand Storytelling Trout Retail 8

Strategy Driven

MAY 6, 2011

People-Productivity. Apathy, low productivity and discord are exhibited. Promotions of products and sales. Education of the public to the purposes and scope of the product. Consumer understanding of how to use the product. Advertising is a process, part of marketing and a cousin of sales.

Strategic Planning 77

Strategic Planning Advertising Consultative Planning 77