Groupon Doomed by Too Much of a Good Thing
Harvard Business Review
AUGUST 16, 2011
ACSOI essentially measures Groupon's profits before subtracting its subscriber-acquisition costs and stock option-based compensation. In the first quarter of 2011, Groupon posted a net loss of $113.9 Secondly, expecting a business to be profitable quickly forces it to keep its fixed costs low.
Let's personalize your content