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Turnarounds and the Big Play | In the CEO Afterlife

In the CEO Afterlife

by John • December 11, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. Nabob Coffee’s market share accelerated to 25% and national leadership as arch rival Maxwell House worked to catch up. That strategy continued for years. December 13, 2011 at 3:50 am. December 2011.

CEO 201
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People Do Business With You…But Why?

Women on Business

Red Zone Marketing’s “Why”: We focus our efforts on finding simple, common sense and inexpensive alternatives to creating growth in a business. We are committed to designing smart marketing strategies – not the flashiest or most complex. It help to get right decision and preparing future business and marketing strategies.

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Why HR and the CEO should be joined at the Hip | In the CEO Afterlife

In the CEO Afterlife

by John • September 6, 2011 • Human Resources , Leadership • 1 Comment. The advice proved excellent, and for the rest of my days in the corner office I was joined at the hip with an outstanding finance executive who is now the CFO of Lindt & Sprüngli , the world’s leading chocolatier. September 24, 2011 at 3:56 pm.

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How are you doing on price? :: Women on Business

Women on Business

Since then, I have had more and more discussions with my clients about their pricing strategies and being squeezed in this market. So if the economy has got you worried about the need to cut prices in order to get business, it’s time to arm yourself with some very good advice and reconsider the cost-cutting strategy.

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3 Important Things I Learned About Social Media in 2010 :: Women.

Women on Business

But Oh My Gosh! there are so many Social Media sites out there…it is quite possible to overload yourself to the point that all you are doing is writing status updates. Maximize Productivity Using Social Media In this day and age, there are so many different.

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Interview: Rebel Brown

N2Growth Blog

Rebel Brown : I’ve been a consultant for over 20 years now, focused on helping international clients in areas of business and market strategy, positioning and market launches. Along the way – I also help them find their value, their markets, their best market entry strategy and then help them power into the market.

Open-book 272
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Pricing Strategy: Pricking the Veil of Value Exchange

Strategy Driven

Pricing Strategy : Setting Price Levels, Managing Price Discounts and Establishing Price Structures by Tim J. The most comprehensive pricing text on the market, Pricing Strategy highlights the stakeholder’s importance in making decisions, as well as key trade-offs to consider when choosing between opposing outcomes.

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