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Dressing China

Harvard Business Review

All the world's apparel manufacturers and retailers have joined the race to clothe China. Meanwhile, the number of people agreeing with the statement "I build my wardrobe around different occasions and needs" rose from 36% in 2010 to 45% in 2011. Apparel retailers in China face three challenges: Geographic.

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Marketing to Rural China

Harvard Business Review

Getting around these retailing hurdles will require flexibility and creativity. One, companies should use franchising to scale up quickly. For instance, Suguo, a Chinese supermarket chain with hundreds of outlets in small cities and rural towns, has set up a rural franchising program. RMB (around $1.48

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What the Best Transformational Leaders Do

Harvard Business Review

Some companies that made the list were obvious choices; for example, the biggest online retailer now gets most of its profit from cloud services (Amazon). That vision prompted Danone to divest product lines such as biscuits and beer while broadening its core dairy franchise.

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Star Wars, Disney, and the Fandom Menace

Harvard Business Review

Abrams to direct the next movie in the franchise, the folks at Disney must be feeling some relief. The irony here is that the Star Wars franchise has been focused on licensing and new-platform development for years. Third, continued investment in a popular franchise means further business growth, new jobs, and new wealth creation.

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India's Exploding Digital Economy

Harvard Business Review

Founders Forum is a franchise started by two successful UK-based entrepreneurs, Brent Hoberman and Jonnie Goodwin, to stimulate US-style entrepreneurship in the European region, and now around the world. The Indian government sponsored the introduction of 3G services in 2011 with a $30 billion spectrum auction.

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The Comcast-Time Warner Merger Is Not a Sign of Strength

Harvard Business Review

For one thing, thanks to a long history of exclusive municipal franchising regulations that didn’t end until 1992, the two companies don’t overlap in any market—TWC customers will become Comcast customers (and get arguably better technology and service in the process), but no local market will see a decline in the number of competitors.

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The Rising Tide Lifts One Boat Most of All

Harvard Business Review

With the rollout of Venus, Gillette refocused on increasing its number of customers (A) by formally inviting women into the franchise to not just settle for a razor designed for a man''s face, but rather one tailored for women shaving their legs. Now with its focus on body shaving, it''s targeting variable B.

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